David Noguer Bau is the head of Telco Vertical Marketing at the SP Strategic Marketing team in Juniper Networks. He has extensive experience in Service Provider network evolution and regularly runs executive sessions with technical and marketing teams of important telecom operators to accelerate the adoption of virtualisation. David is based in Barcelona and has over 15 years of experience in the telecommunications sector. Prior joining Juniper Networks, Mr. Noguer Bau spent seven years at Nortel where he was a Business Development Manager specializing in Carrier Ethernet and Broadband areas. Before Nortel he worked at Eicon-Dialogic as Technical Manager in Spain. David has been the Country Marketing Chair at Metro Ethernet Forum for Spain. Mr. Noguer has wide experience speaking at international Conferences. He was graduated as Computer Engineer by Universitat Autonoma de Barcelona (UAB) and has an executive MBA from EADA Barcelona and executive education at the Thunderbird School of Global Management (Arizona) and the Henley Business School (UK). The views expressed here are my personal opinions , have not been reviewed or authorized by Juniper Networks and do not necessarily represent the views of Juniper Networks.