Sander Groot

Sander’s mission is to build a predictable and sustainable partner business focused on growth by securing new logo sales, protect and grow Juniper’s existing partner business and develop new complementary partners. Sander is a long standing member of the Juniper family and has performed many roles as of 2004. After he started as a field marketeer, Sander moved into a variety of channel roles and he became responsible for the distribution business in Netherlands. His role then expanded to Benelux and later on to Northern Europe. Sander progressed by taking on total partner responsibility in Northern Europe as area partner director. Later on, field sales responsibility was added by managing the commercial sales and partner team. In 2017, Sander became sales director, managing service provider, enterprise and partner sales in Benelux. In November 2018, Sander was promoted to lead the EMEA Partner organization.