Any time there’s been a truly transformational shift in technology, there is an associated “then” and “now” perspective created. Take cell phones for example. Find yourself in need of a little help on the side of the road back “then”? Walk to the nearest payphone and hope you have a quarter bouncing around in your pocket. Now? Just whip out your mobile from anywhere and help is instantly on the way. There are countless examples of this throughout history, including everything from the advent of the internet to cloud computing to binary code, literally going all the way back to the invention of the wheel.
As I’m sure you’re aware, another transformational “then/now” moment is currently upon us, represented by the exponential advance and broad application of artificial intelligence. One space in particular that’s being impacted in a big way is networking. Then, before AI? Slow, manual processes, IT teams overwhelmed with trouble tickets, loss of productivity, missed opportunities due to network downtime, slow downloads, glitchy conference calls.
Introducing The NOW Way to Network
I am excited to share the launch of Juniper’s new brand campaign today focused on The NOW Way to Network and featuring the industry’s first and only AI-Native Networking Platform. Imagine…a network that is self-detecting, self-healing, and self-configuring. AI models built using over nine years of actionable network data. A conversational network interface that uses natural language processing to proactively maintain and optimize network performance, resulting in consistently exceptional user experiences, more productive IT teams, and lower costs.
To quantify this a bit, we’re talking about a network that is up to 9x faster to deploy, boasting up to 90% fewer trouble tickets, with an up to 85% reduction in OpEx and up to 50% less time spent reaching networking incident resolution. That’s the power of AI-Native with Juniper.
And to be clear, those aren’t just lofty aspirational corporate goals or some sort of marketing spin to capture your attention. Those numbers and results are exactly what Juniper’s industry-leading customers are reporting back NOW after implementing our AI-Native Network. Those same customers consider their network in terms of how it performed “then” before Juniper versus how it performs “now” with Juniper, and we’re just getting started.
Whether leveraging AIOps for your network or building the optimal network to develop proprietary large language models for AI, Juniper provides the agility, automation, and assurance you need for simpler operations, increased productivity, and reliable performance at scale.
Embodying the essence of the AI-Native Network
When it came time to choose our new spokesperson for our exciting new ad campaign, we had some specific requirements for the search. This person needed to represent both the past, present, and future; someone who had a clear connection to the “then” way of doing things and a clear penchant pushing for the values represented by The NOW Way to Network—simplicity, productivity, and reliability. Modern and relevant, yet classic and timeless. Unquestionably authoritative without ever losing their unmistakable wink and nod.
When presented with the opportunity to work with the amazing Christina Hendricks, known for her many iconic roles, we instantly knew we’d found the right match. Her reputation for playing charismatic characters who suffer no fools was perfectly aligned with our punchy, offbeat brand personality; we’re extremely serious about AI in networking and networking in AI, not so serious about ourselves.
Embarking on a new AI-Native era for Juniper Networks
So as our new campaign hits the streets, today marks a transformational then/now milestone for Juniper Networks as well. And just like we did with our AI-Native Platform, Juniper will continue to relentlessly innovate and push the boundaries of what is possible in networking, getting to the answer before anyone even knows there is a problem to be solved. Because as one of Christina’s iconic characters once so eloquently said, “I’m in charge of thinking of things before people know they need them.”
Take a minute to check out our new commercial here:
And make sure to read a little more about The NOW Way to Network here:
Maybe you’d like to learn more about our AI-Native Networking Platform:
Or if you’d rather just have a conversation with a human (no AI interface required), schedule a 1:1 with one of our AI-Native experts here:
